Turning Visions into Ventures: How to Write a Business Plan That Sets You Up for Success

Introduction: The Essential Role of a Business Plan

Embarking on a business venture is an exhilarating endeavor that blends passion with practicality. A vision, no matter how revolutionary or compelling, needs a structured path to become a reality. This is where a business plan comes into play – the unsung hero in the entrepreneurial journey, often making the difference between a dream dismissed and a venture victorious.

A business plan is a comprehensive document that outlines the objectives of a business and the strategies it will employ to achieve them. Think of it as a roadmap, a critical guide that steers a business from the conception of an idea to the culmination of success. It serves multiple purposes:

  • Clarifies Vision: It crystallizes entrepreneurs’ ideas and aligns their vision with realistic market expectations.
  • Guides Strategy: The plan provides direction, setting a course for growth while allowing for adaptability in an ever-changing business landscape.
  • Secures Funding: It’s the vital communication tool for convincing investors and lenders of the viability of a business, depicting the potential for returns on their investment.
  • Manages Performance: By setting benchmarks, a business plan is a performance management tool that helps measure progress and make necessary adjustments.
  • Mitigates Risk: Detailed planning helps anticipate challenges and strategize on risk management, reducing the element of surprise in business operations.

Writing a substantive business plan is thus not merely a formality; it’s an indispensable step in transforming a fleeting thought into a flourishing enterprise. Embracing this planning process with vigor and thoroughness lays the groundwork for sustainable success and equips entrepreneurs with the insight and flexibility required to navigate the tides of commerce.

Laying the Groundwork: Understanding Your Vision and Mission

Diving into the business world, you’re gonna need more than a groundbreaking idea—you need a solid foundation. That’s where your vision and mission come into play. They’re like your entrepreneurial compass, guiding you through the wilderness of market trends, consumer demands, and unforeseen challenges.

So, what’s the big deal with vision and mission, you ask? Your vision is the dream. It’s the big picture of what you aspire to achieve in the long run. Think about it as your business’s north star, shining bright with possibilities and guiding every strategic move you make.

On the flip side, your mission is the how. It’s the game plan, the day-to-day grind that moves you inch by inch toward that vision. A mission statement gets down to the nitty-gritty, setting out your business’s purpose and laying out the core values that keep the team marching in unison.

Here’s the lowdown on how to nail them:

  • Dream big, but stay clear: Your vision ought to be aspirational but also clear enough so everyone gets what you’re shooting for.
  • Keep it real with your mission: It should reflect what you’re doing right this second, the products you’re pumping out or services you’re delivering.
  • Don’t jargon it to death: Plain language for the win here. The fancier the words, the fuzzier the message.
  • Make it your flag: Everyone from your co-founder to your intern should rally behind the vision and mission—they’re your tribe’s war cry.

With these cornerstones in place, you’re not just scribbling a business plan; you’re building a blueprint for success that resonates with your team and, more importantly, your customers. Sure, it may sound like fluff now, but without a clear vision and mission, you’re just shooting arrows in the dark, hoping to hit a target. So get ’em right, and let’s turn that vision into a venture that’s got a map, a compass, and a whole lot of heart.

Market Analysis: Knowing Your Environment

When crafting a business plan, understanding the intricacies of your intended market can make the difference between thriving and just surviving. Your market analysis should be a deep dive into the dynamics that will drive your business prospects. Here’s how to get it right:

  • Identify Your Audience: Start by pinpointing who your customers are. Are they busy professionals, tech-savvy teens, health-conscious parents? Knowing your target audience’s demographics, behaviors, and preferences enables you to tailor your product or service to meet their specific needs.
  • Scout the Competition: Who else is playing in your space? What are they doing right, and where do they fall short? A competitive analysis can reveal gaps in the market that your business could fill.
  • Understand the Trends: Stay up-to-date with trends within your industry and in the broader economy. Are there shifts in consumer behavior that could affect your business? Recognizing these trends can help you anticipate market changes and adapt accordingly.
  • Gauge the Market Size: How big is the potential market for your product or service? This includes current demand as well as projected growth. Realistic assessments of market size can inform your sales forecasts and growth strategies.
  • Regulatory Landscape: Are there regulations that impact your market? Compliance can be costly, so it’s important to understand the rules of the game.

Remember, a market analysis isn’t a one-and-done deal. It should be a living part of your business plan, updated as new information becomes available. True success lies in staying informed and being able to pivot when the market environment evolves. Keep your ear to the ground and your eyes on the data – it could lead to the competitive edge your venture needs.

Defining Your Target Audience: Who Are Your Customers?

Knowing who you’re selling to can make or break your business. Your target audience is the bedrock upon which all your marketing strategies and communication plans are built.

First off, envision your ideal customer. What do they look like? Are they teens, adults, or seniors? Are we talking high-flyers or budget-conscious buyers? Keep in mind, the more specific, the better.

Then, put yourself in their shoes:

  • What’s their daily routine?
  • What challenges do they face that your product or service can solve?
  • What do they value the most?

Now, dig into the analytics:

  1. Demographic data like age, gender, education level, and income can shed light on who your customers are.
  2. Psychographics will reveal why they buy – this includes personality characteristics, values, attitudes, interests, and lifestyles.
  3. Understand their habits. Where do they hang out online? What kind of media do they consume?

Remember, your audience shapes everything: from the features of your product to the language you use. You’re not just selling a product; you’re also communicating a message to particular folks.

Let’s not forget about feedback. Talk to real people. Surveys, interviews, and focus groups can give you a treasure trove of insights. Don’t make assumptions. Actual data trumps hunches every single time.

Here’s a pro tip before you sail off: regularly reassess your target audience. As your business grows, so might your customer base. Keep your finger on the pulse, and adjust your business plan accordingly. This way, you’ll always be talking to the right people.

Competitive Analysis: Understanding Your Market Position

When crafting a business plan, understanding where you fit in the marketplace is crucial. Imagine a battlefield; your competitive analysis is like scouting the terrain and the other armies. First, you’ll need to identify your competitors—both the big fish and the smaller ones nibbling away at market share. Are they corporations with deep pockets, agile startups, or local mom-and-pop shops? It’s essential to understand who they are and what they offer.

Next, dive into their strengths and weaknesses. This isn’t about peering through windows with binoculars; it’s about savvy research. What are customers saying about them online? Check out reviews, social media, and forums. What’s their customer service like? Their pricing? Quality of products or services? How do they market themselves?

Now, it’s time for a little introspection. How does your venture stack up against these competitors? If they have a killer product, you need one that’s killer-er. Found an area where they’re lacking? That’s your in. This is not just about being better but also about being different. Can you offer something that no one else does—a unique selling proposition?

List out the factors of competition:

  • Pricing
  • Product/Service Quality
  • Customer Service
  • Brand Recognition
  • Market Reach
  • Innovation

Understanding the competitive landscape isn’t about getting discouraged by the Goliaths in your industry. Instead, it’s about finding your slingshot—whether that’s innovation, superior quality, or exceptional customer service—and positioning yourself in a space where you can swing with confidence. Remember, knowing thy enemy is only part of the battle; knowing thyself is the key to victory.

The Art of Setting SMART Goals and Objectives

When crafting a business plan, articulating SMART goals and objectives transforms intangible ideas into actionable steps. SMART, an acronym for Specific, Measurable, Achievable, Relevant, and Time-bound, provides a framework for setting clear and attainable targets.

  • Specific: Define precise objectives. Instead of “increase sales,” aim for “increase sales of Product X by 15%.”
  • Measurable: Ensure you can track progress. Attach numbers or percentages to create a quantifiable goal, like hitting a specific revenue milestone.
  • Achievable: Set realistic aspirations. Ambition is excellent, but overreaching can lead to frustration. Consider resources and constraints to create feasible targets.
  • Relevant: Align objectives with your overall vision. Each goal should propel your venture toward its long-term purpose, ensuring that all efforts contribute to the bigger picture.
  • Time-bound: Assign deadlines. Whether it’s monthly, quarterly, or annual targets, time constraints foster a sense of urgency and help prioritize tasks.

For each goal and objective, map out the steps needed to achieve them. This might include:

  • Conducting market research to better understand the target audience.
  • Developing a marketing strategy tailored to different customer segments.
  • Establishing operational milestones, like securing a certain number of suppliers.
  • Preparing financial projections and budget requirements.

Remember, while goals should stretch your capabilities, they must remain within reach. Realistic timeframes and benchmarks for success will keep your business plan grounded and actionable. By adhering to the SMART criteria, you turn lofty aspirations into tangible results, building a solid foundation for your entrepreneurial journey.

Strategic Marketing Plan: Reaching Your Market Effectively

Alright, so you’ve got your business idea. It’s solid, it’s shiny, but how do you get the word out? Enter the strategic marketing plan. This is your playbook for catching the eye of your target market and getting them to fall head over heels for your product or service.

So, you’ll want to start with a bang:

  • Who are these people? Get to know your audience like the back of your hand. Are they millennials scrolling through Instagram, or are they busy professionals scouring LinkedIn?
  • Stand out in the crowd. What makes your venture the purple cow in a sea of brown ones? Zero in on your unique value proposition.
  • Navigate the channels. Decide which social media channels, traditional advertising platforms, or guerilla marketing tactics could become your best friends.

Now, get tactical:

  • Set SMART goals. That’s Specific, Measurable, Achievable, Relevant, and Time-bound, in case you were wondering.
  • Budget like a boss. Even the best ideas need fuel. Allocate your financial resources where you’ll get the most bang for your buck.
  • Timing is everything. Keep an eye on the calendar. Launching a winter jacket line in the middle of August? Maybe not the best move.
  • Content is king. Create content that resonates, educates, and entertains. Keep them coming back for more.

Let’s not forget the nitty-gritty:

  • Track it. Use analytics to monitor what’s working. Love numbers like they’re your very own kids.
  • Pivot when needed. If something’s not catching fire, reassess and redirect. Stay nimble, stay fresh.

Putting it all together, your strategic marketing plan is not just about shouting from the rooftops; it’s about finding the right roof, crafting the right message, and making sure those who pass by look up and listen.

Operational Planning: Turning Strategy into Action

In a world where dreams are dime a dozen, it’s your game plan that does the heavy lifting. Operational planning is your secret sauce, the roadmap that transforms your lofty strategy into bite-sized, actionable nuggets. So, let’s dive into turning those high-flying visions into reality.

First things first, break down your strategy into clear objectives. Think of these as your mission-critical checkpoints, guiding you from A to B in your business journey. Each objective should be SMART – that’s Specific, Measurable, Achievable, Relevant, and Time-bound. This isn’t just corporate jargon; it’s your north star, keeping you on track.

Next up:

  • Outline the key action steps. These are the concrete actions you’ll take to hit those objectives. Imagine them as stepping stones across a river; you need each one in place to get to the other side.
  • Assign responsibilities. Everyone on your team should know their role in this epic tale of business success. Clarity is king; so make sure roles and tasks are crystal clear.
  • Set timelines for each action. Time waits for no one, and businesses are no exception. Pin down when each action needs to be completed to keep the momentum going.
  • Identify resources needed. Whether it’s man-power or mind-power, knowing what you need to get things done is crucial. It could be anything from a new software tool to an extra pair of hands on deck.
  • Establish a monitoring system. You can’t manage what you can’t measure, so set up a system to track progress. It’s like having a fitness tracker for your business – it keeps you honest and striving forward.

Think of operational planning as the bridge that connects your strategic island to the mainland of success. It’s not just about having the map; it’s about trekking the terrain, one step at a time. Now go turn those strategies into something the world can’t ignore!

Organizational Structure: Building Your Team for Success

When transforming your visionary ideas into a thriving business, the backbone of that venture is undeniably your team. Structuring your organization skillfully means aligning roles and responsibilities with the goals and growth prospects of your business. Here’s how to map out an effective organizational structure for your business plan:

First off, identify the core functions your business requires to operate smoothly. Typically, this would include management, product development, marketing, sales, customer service, and perhaps IT support if you’re tech-oriented. Don’t forget the backbone roles like finance and human resources.

Next, consider the leadership style that will drive your business. Do you imagine a flat hierarchy where team members are empowered to take initiative? Or is a traditional hierarchical model, with clear layers of leadership, more in line with your vision?

Once the functions and hierarchy style are set, sketch out a chart. Here’s what usually helps:

  • Having a clear reporting line to prevent confusion
  • Defining specific roles and responsibilities to avoid overlap
  • Forecasting future needs and potential expansions

A well-thought-out organizational structure does more than delineate who reports to whom. It fosters communication and collaboration. Encourage cross-functional teams when possible, nurturing an environment where ideas and feedback flow freely and everyone feels invested in the business’s success.

Lastly, anticipate change and scalability. As your venture grows, your team will need to adapt. Your organizational structure should be flexible enough to incorporate new positions and departments seamlessly. The idea is to create a blueprint that evolves as you do, avoiding the need for disruptive overhauls down the line.

Remember, the individuals you choose to bring your vision to life are as crucial as the vision itself. They are your company’s most valuable asset. Choose wisely, structure thoughtfully, and watch your team become your most significant advantage in the competitive business landscape.

Products and Services: Designing Offerings That Stand Out

In the bustling marketplace of ideas and products, crafting an offering that shines brighter than the rest isn’t just a goal—it’s a necessity. To distinguish your business, your products and services must not only be innovative but also resonate deeply with the target customer’s desires and needs.

When shaping your offerings, consider the following points:

  • Unique Value Proposition (UVP): What sets your product or service apart? Identify a clear UVP that addresses a specific issue or delivers a benefit unlike any other. This UVP should be the banner under which all the details of your offering rally.
  • Customer-Centric Design: Get into the shoes of your customers. What do they yearn for? Observe, ask, and empathize to tailor your offerings that fit like a glove. A product designed with the user’s perspective stands a better chance at success.
  • Quality and Aesthetics: Never compromise on quality. A product that looks good and lasts long often goes to the top of the wish list. Mesh together functionality and flair to present offerings that are as appealing to use as they are to look at.
  • Innovative Features: Thrill your market with features no one knew they needed, but once discovered, they can’t live without. Brainstorm, prototype, and test new ideas that could elevate your offerings from ordinary to must-haves.
  • Clear, Compelling Messaging: When communicating about your product or service, clarity is king. Use simple, engaging language that reflects the brand’s voice and connects with the audience emotionally.
  • Adaptability and Feedback Loop: Markets evolve, and so should your products. Maintain a feedback system that lets you tweak and improve your offerings based on real user experiences.

By focusing on these essentials, your business plan’s products and services section will spotlight offerings designed not just to participate in the market but to lead it. Remember, the goal is to create something so good that it’s not just seen but sought after.

Monetization Strategy: How You Will Make Money

Every entrepreneur dreams of turning their vision into a profitable venture. But to do that, you’ve got to nail down how the cash will flow into your business. The monetization strategy is a core element in your business plan where the rubber meets the road—you outline how your venture will generate revenue.

First, think about your primary revenue streams. Will you sell products or services directly to customers, or are you planning on advertising revenue? Perhaps you’re eyeing subscription models, affiliate marketing, or a combination of different streams. Ain’t no shame in a hybrid model—sometimes, that’s where the gold lies.

  • Product Sales: Are your shelves stocked with something folks can’t wait to get their hands on? Whether it’s a physical product or digital goods, if you’ve got something to sell, this is your bread and butter.
  • Service Fees: Maybe you’re all about providing a service. From consulting to landscaping, if you’re trading time and expertise for dollars, highlight how you’ll scale this up.
  • Subscriptions: Ah, the sweet, recurring revenue of subscriptions. Whether it’s software, a box of curated goodies, or exclusive content, this one can promise a steady stream of income.
  • Advertising: Got a platform with an audience? Ad revenue could be your ticket. But remember, it’s a numbers game—you need eyeballs for this to work.

Consider your pricing strategy too. Are you going high-end, or is it a race to the lowest price? Whatever it is, know that price can often speak volumes about quality, and there’s a market for everything.

Lastly, don’t forget to highlight potential secondary revenue streams. Perhaps selling merch, upselling premium features, or even licensing deals. These extras can boost your bottom line like a cherry on top.

So, map out how you’ll turn traffic, users, or customers into a steady flow of income. Remember, investors love clarity—the clearer your monetization strategy, the better they can see the potential for that lovely green stuff. And isn’t that what it’s all about?

Financial Planning: Projections, Budgets, and Funding

Financial planning is the compass that guides a business from a mere concept to a fully-fledged operation. When drawing up a business plan, it’s crucial to crunch some numbers and lay out a clear, realistic financial blueprint.


Effective financial planning starts with setting projections. A business has to forecast its sales, expenses, and cash flow for the upcoming years.

  • Sales Projections: Look at market size, competition, price points, and your capacity to deliver. Keep projections conservative to maintain credibility.
  • Expense Projections: Itemize fixed and variable costs, from rent to materials, so there’s a full understanding of what it takes to operate.
  • Cash Flow Projections: Track when cash will be coming in and going out. Thorough cash flow projections can prevent liquidity issues.


Formulate a budget that clearly outlines how much money is needed to start and operate until the business becomes profitable.

  • Startup Costs: Itemize all initial costs—inventory, equipment, deposits, licenses, etc.
  • Operating Budget: Include regular expenses such as salaries, utilities, marketing, and insurance.
  • Contingency Fund: Set aside a portion of the budget for unexpected expenses; it’s an essential safety net for any business.


Finally, a business plan should address the big question: where will the funding come from?

  • Self-Funding: Some entrepreneurs bootstrap, using personal savings to fund their venture.
  • Loans: Bank loans or SBA loans are common paths for business funding.
  • Investors: Detail potential investor returns and outline how you’ll attract angel investors or venture capitalists.
  • Grants: Research and include applicable grants for which the business could qualify.

Remember to present financial data in clear, easy-to-read charts and graphs. Investors love numbers, but they adore comprehensible data even more. With practical projections, budgets, and funding strategies, a business plan becomes more than just words—it becomes a viable roadmap to success.

Risk Assessment and Mitigation Strategies

When crafting a business plan, foreseeing potential risks and planning how to handle them strengthens your strategy. This phase demands thoroughness and a proactive mindset.

Identifying the Risks

First, pinpoint the various risks your venture might face. Sort them into categories like market, financial, operational, and legal risks.

Quantifying Risks

Next, determine the likelihood of each risk. Some tools for risk analysis include SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, PEST (Political, Economic, Social, and Technological) analysis, and Monte Carlo simulations.

Mitigation Strategies

Once identified, develop strategies to mitigate these risks. This might involve:

  • Diversifying your product line to guard against market fluctuations.
  • Securing insurance to cover unexpected financial losses.
  • Implementing strong policies and training programs to reduce operational mishaps.
  • Ensuring full compliance with legal norms to avoid penalties.

Contingency Plans

Have a Plan B. If a risk materializes, having a contingency strategy helps you pivot quickly. Consider scenarios like losing a key supplier or facing a sudden shift in consumer preference.

Regular Review

Risk assessment isn’t a one-time task. Regularly review and update your strategies as market dynamics change and your business evolves. This keeps you ready to tackle new challenges head-on.

In sum, assessing and mitigating risks should not be an addendum to your business plan. It’s central to the viability of your vision, turning unforeseen threats into manageable obstacles, and showcasing your preparedness to investors and stakeholders.

Creating a Dynamic Executive Summary That Captivates Investors

When hatching a business plan, the executive summary is your opening act, the make-or-break section that decides whether investors keep turning the pages. Think of it as the trailer to your entrepreneurial movie – it needs to hook your audience fast and leave them craving more.

Start with a bang: Address the problem your business solves in a gripping manner. Show them there’s a fire and you’ve got the extinguisher. Then, move swiftly to how your product or service quenches this blazing need better than anyone else’s solution.

Next, spotlight your dream team. Investors bet on jockeys, not just horses. Flaunt the experience, skills, and unique qualities your team possesses that make them the winning bet.

Don’t just tell investors about your market; show them why it’s ripe for the taking. Use vivid imagery and captivating facts to paint a picture of a thriving market ecosystem where your business is the missing puzzle piece.

Remember, the executive summary isn’t a dry run of statistics — it’s the narrative of your business journey. Turn those numbers into stories. How many lives will your product change? What kind of revolution in efficiency are you ushering in?

Here’s a quick punch list for that magnetic executive summary:

  • Address the central challenge and your unique solution
  • Highlight your team’s expertise and contributions
  • Showcase market potential and readiness
  • Transform figures and forecasts into relatable narratives
  • Inject passion and feasibility into your business proposition

With a dynamic executive summary, you’re not just outlining your business, you’re inviting investors on an adventure — one they’ll want to fund.

Appendix: Supporting Documents and Additional Resources

When developing a business plan, it’s crucial to include an appendix. This section offers a storage space for all the supporting documents and additional resources that complement the main content of the plan. Below is a list of items entrepreneurs typically include:

  • Historical Financial Data: If an existing business, past income statements, balance sheets, and cash flow statements for the last three to five years.
  • Prospective Financial Data: All businesses should provide projected income statements, balance sheets, cash flow statements, and capital expenditure budgets for the next five years.
  • Resumes of Key Managers: Highlight the skill sets and experience that each manager brings to the business.
  • Product Pictures or Designs: Visuals can be beneficial in explaining the product more effectively.
  • Letters of Intent from Suppliers and Customers: Show the interest of potential business partners.
  • Market Research Data: Providing the data that supports market analysis shows due diligence.
  • Detailed Marketing Plans: A breakdown of the marketing strategies and an action plan.
  • Legal Documents: Copies of licenses, lease agreements, legal contracts, and other relevant legal documentation.
  • Technical Patents/Intellectual Property Information: Include documentation of any intellectual property that is pertinent to the business.
  • Articles, References, or Testimonials: Any additional endorsements that provide credibility to the business plan.

The appendix should be neatly organized, with an easy-to-navigate index if the document is lengthy. Entrepreneurs should ensure that they only include documents that directly support the narratives within the main body of the business plan. The appendix is an essential component, acting as the evidence backing the business plan’s claims, ensuring the plan’s integrity, and enhancing the reader’s confidence in the venture proposed.

Finalizing Your Business Plan: Editing for Excellence

Once the meat of your business plan is in place, it’s time to polish it to a shine. Editing for excellence means reviewing your document with a critical eye, making sure each section is as clear, concise, and compelling as possible.

First things first, step away for a bit. After spending hours, days, or even weeks immersing yourself in your business plan, taking a break can provide a fresh perspective. When you come back, you’ll be better equipped to spot errors and areas for improvement.

Next, give your plan a thorough read-through. Check for:

  • Grammar and Spelling: These little mistakes can undermine the professional quality of your business plan.
  • Consistency: Ensure that your formatting, tone, and voice are uniform throughout the document.
  • Clarity: Each section should convey its point quickly and clearly without unnecessary jargon or complex language.

Consider the following while scouring your plan:

  • Flow of Information: Does the data and narrative move logically from one section to the next?
  • Conciseness: Remove redundant words or phrases that don’t add value.
  • Specifics: Aim for concrete details over vague statements to strengthen your plan’s credibility.

Put yourself in the shoes of potential investors or partners. Are your objectives, strategies, and financial projections compelling and easy to understand? If not, tweak until they are.

Don’t forget to solicit feedback from others. Fresh eyes can catch mistakes you might have missed and provide valuable insight into how your business plan is received. Look for individuals with business acumen who can offer constructive criticism—mentors, experienced entrepreneurs, or professional editors.

Editing is not a one-and-done process. It may take several revisions to get your business plan to where it needs to be. The effort put into refining your plan will pay off when it successfully communicates your vision and sets you up for success.

Conclusion: The Journey From Plan to Action

Embarking on the journey from plan to action is like transitioning from blueprint to building – it’s where ideas meet the real world. So you’ve got a business plan, hefty with research, strategies, and projections. First, let’s pat ourselves on the back; that was no small feat!

Now, the plan must not collect dust. It’s time for action. Start small, taking one step at a time. Convert your strategic milestones into monthly or quarterly goals. This makes the larger vision seem more attainable and keeps the team motivated and on track.

Remember, flexibility is critical. The market won’t adhere to your plan, so be prepared to pivot and adapt when necessary. Learn from every sale, feedback, and misstep. This information is gold – use it to refine your strategies.

Networking shouldn’t be an afterthought. Your business plan might be brilliant, but it’s the relationships that will carry you forward. Reach out, connect, and engage with others in your industry.

Lastly, maintain the balance between planning and doing. Over-planning can lead to analysis paralysis, and too much doing without direction can be chaotic. Strive to keep your actions aligned with your plan but be agile enough to seize unexpected opportunities.

Remember, this is your venture, and every step forward is a step towards success. Keep pushing, stay focused, and let your business plan be the guiding light on your entrepreneurial journey. Equipped with a robust plan and a proactive attitude, it’s time to turn that vision into a thriving venture. Now, get out there and make it happen!

Written By

More From Author

You May Also Like

Leave a Reply

Your email address will not be published. Required fields are marked *